Here's how Money20/20 helped OpenPayd build serious ROI in under 3 months

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Customer Success Story - OpenPayd

We know that partnerships are vital to the future of the industry. That's why networking opportunities are baked into our sponsor experiences enabling new innovations - at scale.

In fact, now you can see firsthand just how the magic of Money20/20 helped OpenPayd build new clients - at speed.

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"When building our events strategy for the year, we knew Money20/20 would be a major opportunity to support our marketing and sales objectives thanks to its scale, the strong presence of our core target audience and the caliber of decision makers who attend the event."

Michael Treacy

Head of Marketing, OpenPayd

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Where do we start...

OpenPayd delivers Banking-as-a-Service solutions, enabling businesses in the digital economy to embed financial services solutions through an API.

Following strong commercial growth in 2021, OpenPayd sponsored and exhibited at Money20/20 Europe 2022 to further raise the profile of their brand and to meet new and existing clients.

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So, how can we help?

By taking an exclusive balcony area, as well as sponsoring one of the high impact networking parties, OpenPayd was able to get their brand in front of attendees at scale, as well as creating space for intimate business meetings.

“There’s no doubt in my mind that meeting customers and prospects face to face is key to building long-lasting relationships and creating more value. Our participation in this year’s event exceeded all expectations, both in terms of our commercial goals and raising the profile of our brand."

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The results?

OpenPayd booked over 110 meetings with clients, partners and prospects and hosted hundreds more at the evening events. And just 2 months following the show OpenPayd had 15 clients onboarded, 4 live clients and 1 partnership signed.

“As a business, we have a relatively long sales cycle, but the two months following the event were both record months for signing new clients, with a monthly recurring revenue (MRR) in excess of €100k from the pipeline built at the event."

OpenPayd is on a mission to be the most connected embedded finance company in the world. Keep up to date with them here.

"I’m not sure there’s any comparable industry event that could have produced these results within Europe. We are extremely grateful to the whole Money20/20 team for their support."

Michael Treacy

Head of Marketing, OpenPayd

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