How Paynovate generated over €1M in opportunities

(and signed contracts on the show floor!)

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Paynovate's success story

The most important and meaningful conversations of the year at Money20/20. We aren't bluffing when we say this is the place where money does business.

Find out how Paynovate harnessed Money20/20 Europe as the platform to meet decision makers in person resulting in a signed contract on the show floor.

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How did it start?

Founded in 2018, Paynovate is a fully licensed Belgian e-money institution (EMI) that provides digital payment solutions for B2B businesses across all EEA member states and in the UK.

The company’s growth acceleration plan had a key focus on driving customer acquisition through regional expansion. Having just launched offices in the UK and France, Paynovate utilised Money20/20 Europe as a platform to meet key decision makers and ultimately increase market share within the European Fintech market.

Spoiler: they achieved game-changing results.

"It's great to be able to host so many interesting people on our stand. It gives you a quality center from which you can efficiently communicate with a large group of contacts."

Joanne Parker-Ridgway

UK Branch Director, Paynovate

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The value of face-to-face

Hosting a space on the show floor meant Paynovate were visible to new customers, whilst also having the opportunity to meet existing contacts face to face.

Having had existing communications with senior representatives from a global issuing business, who had been looking for a new BIN Sponsor in the UK and Europe, Money20/20 gave Paynovate the opportunity to meet in person with decision makers and align on future growth together. The synergies between the two businesses resulted in a contract being signed at the event.

"The true value of Money20/20 for us at Paynovate is the quality of people who attend the show, from fellow companies, prospects and the media. It means you can have a packed agenda which delivers - you don’t get the downtime of many other shows. This gives us the confidence to know that our time and budget is well spent."

Benjamin Beeckmans

CEO, Paynovate

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The results? We'll let the numbers do the talking.

Being able to sign a contract on the show floor meant Paynovate walked away with an initial ROI of €400K and over €1M in opportunities. In the 6 months since the show, they closed a second BIN Sponsorship deal and continue to build momentum with strong leads across all product verticals.


Find out more about Paynovate here.

"Marketing budgets need to go far these days, so you need as much bang for your buck as possible and Money20/20 delivers on this. Being able to see so many people in one place, at Money20/20, is a great bonus for us and we are able to communicate our plans without delay, or fuss. "

Doga Akpabio

Marketing Manager, Paynovate

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