Payment Workshop: Ecosystem Readiness: Turning Isolated Progress into Coordinated Scale

Michele is Head of APAC at Unlimit, where she leads the company’s regional expansion strategy. Leveraging an extensive global network, she identifies high-potential markets, provides deep insight into local and competitive landscapes, and builds strategic partnerships with local and international stakeholders to accelerate growth and strengthen market credibility.

She brings more than a decade of experience in global market entry and partnership development. Prior to joining Unlimit, Ms Fung held senior leadership roles at leading firms, including Lianlian Global, where she drove client acquisition and retention and delivered tailored solutions to meet diverse market needs.

A trusted brand ambassador, Ms Fung has represented organisations at international conferences, trade shows, and industry events, significantly enhancing their global visibility and reputation. Her ability to build trust-based relationships and navigate complex market dynamics has consistently contributed to sustained business success.