The Power of the Pivot: Mastering the Art of Startup Adaptation

Eelee Lua is Chief of Staff and Executive Director at xcube.co, a next-generation corporate venture studio specialising in FinTech. The firm supports investors, corporates, and startups to mitigate innovation risks across the full journey, from capability building to the design and execution of corporate venturing initiatives.

An experienced serial founding team member in RegTech and FinTech ventures, Eelee is passionate about building the next generation of resilient, inclusive ventures anchored in strong governance. She regularly contributes to policy dialogues, speaks at international conferences, and mentors emerging leaders. Eelee is actively involved in ecosystem building through her roles with the Singapore FinTech Association, Singapore Institute of Directors, Women in Alliances, and as a Featured Ambassador of the Singapore FinTech Festival, where she champions collaboration and responsible innovation across the global financial ecosystem.