Aditi Kohli is Head of Marketing, APAC at Fireblocks, an enterprise platform for secure digital asset custody, settlement, trading operations, and stablecoin payments.

She was previously Head of Marketing for Amazon's (AWS) SaaS business in Asia Pacific and Japan, where she leveraged her expertise across marketing in SaaS and her background in business consulting to help software companies unlock their full potential in the cloud. Her role at AWS involved designing and building cohesive marketing strategies — from acquisition of new SaaS businesses to driving adoption of technologies and platforms, to partnering with SaaS companies to scale their business through the AWS Marketplace.

Aditi fosters a collaborative and high-performance environment where marketing teams have excelled at crafting compelling narratives, driving high-impact campaigns, and building creative GTM approaches to stay ahead of the curve.