Andrea is a seasoned go-to-market (GTM) lead and marketing & communications leader with concurrent experience in product management and partnerships. Proven track record over 22 years working in banks to consulting then startups, in B2B technology especially FX and payments ecosystems. Skilled in strategic marketing and communications, building teams, she turns strategy into action, designs roadmaps for businesses experiencing change and ambiguity.

Proficient in managing cultural nuances, she led APAC portfolios in companies like Citibank, EY , CyberSource (Visa), NTT DATA, M-DAQ etc, and has worked out of Singapore, Taiwan and Hong Kong, while liaising with C-levels in US and EMEA. Her approach combines deep expertise with empathetic leadership, connecting both business functions and leaders. Today, Andrea has built a body of work with individuals and businesses that are navigating complexity and ambiguity without clear roadmaps.