Ceridwen is a veteran with nearly two decades of experience in the banking and payments industry.

She led the business innovation efforts for DCS Card Centre, successfully creating new initiatives like #cardyourassets, which allows DCS cardholders to increase spend limits via their assets including bank transfers, digital assets, investments etc, and the launch of DCS Token, a payment token issued through the tokenization of credit limit.

In 2024, she was appointed CEO of DCS Innov, a business arm focused on driving new revenue through fintech enablement services and establishing a lead position in Embedded Finance globally. She recently led the acquisition of HolyWally, a pioneer Wallet-as-a-Service (WaaS) provider and launched "InstaWally", an instant mobile wallet app solution that enables any company to own a mobile-first engagement that is embedded with card payment capabilities within just weeks.

Prior to DCS, Ceridwen held various leadership roles at DBS, HSBC, Mastercard and Railsr.