David is a digital expert with more than 25 years of experience in technology, of which last 15 years working at executive level, holding c-level positions leading ecommerce, digital transformation, technology and innovation for large retail and online organizations.

Delivering large and innovative digital transformation programs in department stores like Harrods, multi-category, multi-format retail groups like Alshaya and private equity. Before joining Central, David led digital transformation and omnichannel at Alshaya group in the Middle East.