Dean Krstevski
Dean Krstevski
COO
DANA
Biography
Dean Krstevski is the Chief Operating Officer of DANA Indonesia, the country’s leading digital payments and financial services platform. By seamlessly connecting users, merchants, and financial institutions, DANA aims to replace the conventional wallet and serve as the central hub for everyday financial activities. Founded in 2017, DANA officially launched its application in December 2018 and has since grown to become one of the most trusted fintech platforms in Indonesia.
Dean brings over a decade of experience in building and scaling digital businesses across Southeast Asia. He relocated to the region in 2012 as part of the founding team of Lazada Thailand, where he helped build operations from the ground up, contributing to Lazada’s emergence as one of Southeast Asia’s first unicorns. Before joining DANA, Dean held senior leadership roles at Lazada Group and Ascend Group (TrueMoney), driving regional growth and operational excellence across multiple markets in Southeast Asia.