Farhan Hassan is a leading fintech executive and Chief Digital Officer at easypaisa Digital Bank, Pakistan’s first licensed digital retail bank. He leads the bank’s digital strategy, product innovation, growth agenda, and marketing and communications, playing a central role in shaping the evolution of digital financial services while advancing financial inclusion for underserved communities across Pakistan.

With over 15 years of experience across product management, business strategy, marketing analytics, and consumer insights, Farhan brings deep expertise in building scalable, customer-centric digital platforms. At easypaisa, he has spearheaded initiatives expanding access to modern financial tools, including digital payments, wealth management, and embedded finance solutions.

Under his leadership, easypaisa has launched innovative products and partnerships, including digital stock trading access and AI-powered platforms for insurance and wealth management. Prior to easypaisa, Farhan held leadership roles within Telenor Group across Europe and Asia, most recently leading prepaid segment strategy at Telenor Pakistan.