Helen Shen is currently the Group Head of Products at Singlife, a leading homegrown financial services company, formed by the merger of Singlife and Aviva Singapore. Helen oversees the Life & Health products and General Insurance portfolio of Singlife. Her responsibilities include product propositions, product management and developing new ecosystem partnerships to scale the insurance business.

Helen has nearly 20 years of experience in financial services, having previously helmed the role as Singapore and Malaysia Country Head of Ant Group (Alipay) and CEO of Alipay Malaysia. She started her career as a Management Associate and further spent 11 years in DBS Bank, across various geographies and functions; covering ecosystem partnerships, innovation, and customer segmentation.

Helen holds a Bachelor of Science (Honours) Degree in Business Administration from Boston University, USA.