Jeff Peng serves as the Chief Operating Officer and Co-Founder of ZiiPOS, a leading provider of intuitive, next-generation point-of-sale and payment solutions that empower SMEs to digitise and scale their businesses. Prior to establishing ZiiPOS, he held senior roles in investment and strategy across the fintech, payments, insurance, and banking sectors. Throughout his career, he has built a strong track record of driving business growth through technology innovation, strategic expansion, and M&A execution.