Maksim Evdokimov is a C-suite executive specialising in digital banking, FinTech, and customer experience. At Bir Ecosystem, he serves as Chief Product, Marketing & Customer Experience Officer, overseeing Kapital Bank and its consumer brand, Birbank — one of Azerbaijan’s leading retail banks.

Previously at Tinkoff, Sber, Okko, and HeadHunter, Maksim scaled digital financial products to 65M+ monthly active users across 10+ countries, leading distributed teams of 600+. His career spans Series A startups to publicly listed enterprises across LSE, NYSE, and NASDAQ.

At the intersection of digital banking, FinTech, and customer experience, Maksim brings a proven track record of driving digital transformation and building customer-obsessed products at scale — from high-growth startups to some of the world’s most recognised financial brands.