Paul Smitton is Director Customer Lifestyle, leading the newly created Customer Lifestyle business line.

Paul’s portfolio is accountable for helping Cathay to also become a premium lifestyle brand, including setting strategic direction and executing the company’s travel lifestyle initiatives, achieving its customer lifestyle-related financial ambitions, and growing its customer relationships.

Paul has worked in loyalty for over 20 years in different parts of the world. He joined the Cathay Pacific Group as Asia Miles CEO in 2018, before becoming General Manager Customer Relationship and Retail in 2020,