Rebecca Walden
Rebecca Walden
Fractional Chief Marketing Officer
Rebecca Walden Consulting
Biography
revenue growth for fintechs, ISVs, ISOs, financial institutions and SMBs.
Previously, Rebecca led enterprise-wide merchant services marketing for First American (Deluxe).
Rebecca is active in the industry-at-large, serving on the President’s Advisory Council for PayTech Women and also co-chairing its 2024 and 2025 Leadership Summits. She has also chaired various ETA committees. In 2018, Rebecca joined the U.S. cohort of Money 20/20 Rise Up.
A shocking breast cancer diagnosis at age 42 made Rebecca determined to find silver linings in an awful life season. She read voraciously and researched endlessly. After completing 16 chemo rounds, Rebecca launched a blog to help bless both patients and caregivers.
In 2024, Rebecca was also named a Consumer Reviewer for the U.S. Department of Defense’s Congressionally Directed Medical Research Programs, helping physicians and researchers prioritize grant allocations to help end breast cancer for good.