Rottapron leads digital innovation at Bank of Ayudhya (Krungsri), simplifying and expanding access to financial services. He is focused on closing the gap between traditional banking and the digital world, bringing financial services like payments, lending, insurance, and credit into the digital ecosystems that people use daily. He also leads Stellar, Krungsri’s innovation center, where new ideas take shape and ventures are incubated. With over 20 years of experience in retail banking—spanning transactional banking, merchant acquiring, and credit card marketing—he has a deep understanding of the financial landscape. His passion is delivering better customer experiences through humanized digital banking, reflecting Krungsri’s brand promise: Make life simple.