Ungku Liza is a pivotal figure in the Malaysian fintech landscape, currently serving as Deputy CEO of Boost Bank, leading Product, Technology, Operations and Business Development for the nation’s first homegrown digital bank.

Her prior tenure as CEO of Boost Life saw her successfully scaling the eWallet business into a formidable hyper-growth entity - from a payments app into a full-suite finance platform by adding micro-insurance and micro-financing. Her knack for blending corporate discipline with startup agility has been instrumental in Boost’s growth. She brings over a decade of finance experience encompassing Audit & Advisory roles at Arthur Andersen (EY) and IBM World Trade Corporation. She currently serves as Deputy President of AEMI, shaping the regulatory landscape for Malaysia’s non-bank financial sector.