Vanita Pandey is a marketing leader in IDtech, specializing in identity and fraud prevention. As CMO, she has driven brand elevation, demand generation, and go-to-market execution across global markets. She has been the CMO at Caf and Arkose Labs and VP of Product Marketing at ThreatMetrix (acquired by LexisNexis), shaping strategic vision and market positioning. She also led marketing and product strategy at Simility (acquired by PayPal). Earlier in her career, she held leadership roles at Standard Chartered, ABN Amro, Capital One, and Visa, driving global digital product marketing. Vanita holds an MBA from UC Irvine and a bachelor's in Physics from the University of Delhi.