Beyond transactions, how brands can utilize next-generation payment experiences to win with customers

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Beyond transactions, how brands can utilize next-generation payment experiences to win with customers

12:15 - 13:00 | Wednesday 14 March
| The Zodiac

Brand advice from the former Group Director of Channel-Strategy & Commercialisation at The Coca-Cola Company. This workshop will provide answers on how to build unique paths to purchase that keep customers coming back. From impression, to transaction, to reward, the session will explore how each step can deliver more customer-centric experiences, bringing in learnings from one of the most successful brands in the world.

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