Credit & Debit cards: maintaining growth and creating customer intimacy
As card transaction volumes continue to rise, there are opportunities and challenges on the horizon. The growth of e-Wallets and the rise in ACH based payment systems are encroaching on the retail payments sector and importantly serving as the touchpoint with customers. What does the future hold for Card technology companies? Where are the opportunities to grow revenues from payments and related services such as data analytics, contextualised offers and transaction processing? How can card technology brands remain the primary touchpoint in a digital world in which the customer has more choice than ever before from local providers and tech giants?
Samee Zafar, Director, Edgar, Dunn & Company