The FinTech strategy of social messaging platforms
The first challenge for a platform-play is how to generate customer engagement. Whilst banks struggle to create customer intimacy and frequency, social messaging platforms have the advantage in building an anchor point as this is where customers spend most of their time. So what financial products can be offered on these platforms? What is the long term strategy of social messaging platforms? What effect does this have on the payments and financial landscape and what models of collaboration could evolve?
We’ll first hear KakaoBank’s story of gaining over 5 million customers in 5 months from its CEO, before exploring global approaches to financial products in a panel moderated by Chris Skinner.
James Lloyd, Asia-Pacific FinTech Leader, EY
Chris Skinner, CEO, The Finanser