Game of Banking

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Game of Banking

11:45 - 11:55 | Thursday 15 March
| The Sun

Gamification is not a new idea in banking - loyalty programs and earning points has long been used as a method to improve customer engagement and retention. A sophisticated application of gamification has huge potential to improve the relationship between banks and customers in a cost effective way, encouraging regular, digital interactions. Take a deepdive into the concepts behind digital gaming and how these can be effectively applied to financial products, alongside gaming expert Kathy Xiaosi Gong.

Chair

Megan Caywood, Chief Platform Officer, Starling Bank

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