Game of Banking


Game of Banking

11:45 - 11:55 | Thursday 15 March
| The Sun

Gamification is not a new idea in banking - loyalty programs and earning points has long been used as a method to improve customer engagement and retention. A sophisticated application of gamification has huge potential to improve the relationship between banks and customers in a cost effective way, encouraging regular, digital interactions. Take a deepdive into the concepts behind digital gaming and how these can be effectively applied to financial products, alongside gaming expert Kathy Xiaosi Gong.


Megan Caywood, Chief Platform Officer, Starling Bank

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