Removing friction and creating a seamless customer experience with UPI
Having introduced UPI to millions of riders at the end of last year, Uber has reaped the benefits from less friction in the experience to faster money movement. What additional value has been created for both riders and drivers and how does this compare to other markets in which Uber operates? What are the lessons learnt for Uber and what's next on its product roadmap?
Devie Mohan, Co-Founder & CEO, Burnmark