Workshop: How Companies Need to Prepare for Super Apps
A super app combines communication, search, navigation, commerce and payment into a single platform. Consumers have begun to embrace these one-stop-shop apps because they offer a seamless, integrated, contextualized and efficient experience - just look at WeChat's almost 1 billion users and rising. So how do incumbent banks, commerce players and even apps prepare for the rise of the super apps? This workshop will call out both the challenges and the opportunities these next-generation operating systems will present.