When is an announcement newsworthy? Harnessing the power of PR & Marketing

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When is an announcement newsworthy? Harnessing the power of PR & Marketing

12:35 - 12:55 | Wednesday 14 March
| The Moon

Telling a compelling company story about who you are and what problem you solve is fundamental to bringing your product to market and getting noticed by the media, industry influences and potential customers. In this session, marketing and communications experts will discuss key things startups should consider when narrating their story: how do you get yourself noticed, how to create 'goodwill' will the media, when is an announcement newsworthy and how to integrate PR into your wider marketing strategy.

Chair

Terence Lee, Chief Editor, Tech in Asia

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