QUOINE , VP & Head of Marketing at QUOINE
QUOINE is a leading blockchain fintech company with offices in Tokyo, Singapore and Vietnam and over 60+ staff. Katherine led QUOINE's marketing efforts for the company's QASH ICO, which raised 350k ETH (equivalent of >USD100m) in November 2017, and is currently hiring to build out a world-class digital fintech marketing team from QUOINE's offices in Saigon city. Katherine was the Commercial Director at Luxola Indonesia (acquired by Sephora-LVMH). Katherine spearheaded commercial initiatives across data-driven digital marketing channels to drive revenue across email, onsite, social media, paid ads, and partnerships. Previously, she was the Head of Marketing at GrabTaxi and GrabCar Indonesia (now known as Grab, Southeast Asia’s largest ride hailing app). Katherine was responsible for building and leading the marketing team, and helped ride volume grow more than 3x in the first quarter. Before Grab, Katherine served in the CEO Office of AirAsia (Asia’s largest low-cost airline) for 4 years, managing special projects in the AirAsia group across commercial operations, corporate strategy, policy development, and process improvement. She started her career as an investment banking analyst in ECM Libra Investment Bank.