Teana Baker-Taylor

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 Teana Baker-Taylor

Teana Baker-Taylor

Coinfloor, Ltd , Chief Marketing Officer

Teana is the Chief Marketing Officer at Coinfloor, a London based Bitcoin and cryptocurrency trading platform and the UK's dominant cryptocurrency exchange for institutional investors, founded in 2013.

Passionate about the opportunities emerging from cryptocurrencies as a burgeoning asset class, Teana joined Coinfloor in January 2018. She is responsible for the holistic development and oversight of Coinfloor’s brand and marketing, including public, investor and media relations, research, insight and customer journeys. As a member of Coinfloor’s senior leadership team of financial institution and cryptocurrency experts, Teana contributes to Coinfloor’s overall business and product development strategy, focused on supporting the long-term sustainability of the cryptocurrency market.

Teana possesses more than 20 years experience in strategic branding, marketing and communications, with a depth of expertise in Fintech, Banking and Capital Markets. Prior to joining Coinfloor, Teana was the Global Head of Client Strategy for HSBC’s transaction banking business, where she led the global Client Engagement team focused on delivering a consistent client experience across the portfolio. Prior to this role, Teana was Global Head of Marketing for HSBC’s Payments and Cash Management business, where she was responsible for the businesses marketing strategy and execution. Prior to joining HSBC, Teana held senior marketing positions at Citi, Fiserv, Royal Bank of Scotland and Hilton Hotels.

Teana was a member of the World Economic Forum’s G-20Y Technology and Innovation Working Group in 2017.

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