How WEX built brand visibility through their creative travel experience
Seeing is believing, right?
We know that brand visibility is crucial to engaging existing partners and attracting new customers. That's why we work closely with sponsors on bringing creative visions to life and developing experiences and activations that are going to ensure your brand is remembered above all others.
But, seeing is believing, right? Check out how WEX combined their brand values with a unique experience for the Money20/20 community.
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How it started
WEX - a leading financial technology service provider - had the challenge of building brand awareness for the Corporate Payment Solutions and Travel business in EMEA.
The Travel business at WEX is a leading solution having 80% of the top travel companies. The WEX marketing team wanted to provide this travel experience during the show and - in collaboration with Money Beach Club - the WEX Cabana was born!
There are no limits on the creative side to ensure that the brand is represented and I was able to develop almost all my ideas with the Money20/20 team.
Daniella Bleu
Senior Marketing Manager, WEX International
The solution
The Cabana was located at the primary walk through from the show floor to Money Beach, drawing high foot traffic. The space was fully branded, offering a networking area open to all, while ensuring WEX were reflecting their values through the cabana experience.
The results?
/ Pairing a prime location with an innovative activation gave WEX brand visibility with new and existing customers.
/ The commercial team had great conversations with key clients and partners, plus 73 meetings that generated 110 new connections.
/ A focused social media campaign on LinkedIn and Twitter supported the brand awareness outside the show through the digital channels, amplifying their activity and engagement with customers.
Keep up to date with WEX and their solutions here.
WEX exists to solve our clients' challenges, navigating complexity within the industry and simplifying the business of running a business. Money20/20 enables us to explore the future opportunities to help our clients solve their challenges.
Carlos Carriedo
Chief Operating Officer, WEX International
Being part of Money 20/20 enables us to spend quality time with our current and future customers. It provides insight about trends and gives us more focused time and opportunity to understand our customers' challenges in more depth.
Jamie Buxton
Global Senior Director Marketing, WEX International