Marketing in Fintech: What Works, What Doesn't, and What's Next

Customer acquisition in fintech is becoming more complex, costly, and less predictable. As traditional growth playbooks come under pressure, organisations are rethinking how they reach, convert, and retain customers. This session explores what is actually driving results today—from data and product-led strategies to new distribution approaches—and what is no longer effective. It examines how trust is built, attention is captured, and growth is sustained in an increasingly competitive landscape.