How Kim Lian is the Group Chief Executive Officer of Tune Protect Group Berhad, where he leads the Group’s strategy with a strong emphasis on travel-led insurance, ancillary services and regional growth across ASEAN. Appointed in July 2024, he brings over two decades of experience in financial services, with deep expertise in finance, governance and business transformation. Under his leadership, Tune Protect has delivered consistent profitability, driven by the expansion of its travel portfolio and diversified, scalable income streams.