Noor Farilla Abdullah is redefining the future of banking as the Group Chief Digital Officer at Bank Islam Malaysia Berhad, leading transformative initiatives under the bank’s strategic LEAP25 framework. With her deep expertise in digital innovation and financial services, she has spearheaded groundbreaking projects, including Be U by Bank Islam, Malaysia’s first incumbent-led Islamic digital bank.

Be U exemplifies Farilla’s purpose-driven leadership, offering Shariah-compliant, bite-sized financial products and personalized services that empower underserved communities. Her vision extends beyond technology, focusing on developing people and strategies to drive inclusive and sustainable growth.

Farilla’s career spans consulting on large-scale government modernization projects, pioneering innovations at Touch ‘n Go, and driving strategic transformation in banking. Her fearless approach to leadership and her commitment to purposeful innovation make her a key figure in advancing responsible, human-centric financial solutions in the digital age.